Business Artwork is a key aspect of branding and should be done consistently, within the framework of the guidelines laid out, such as colour, signature font, style, etc. It must be uniquely identifiable and distinguishable from that of the competitors’. Incorporating visual cues elevate the chances of recognition by association, and might become more iconic than the product or brand name even.
Business artworks and graphics help convey a common brand identity and play an integral part in recognition. Every little detail, from colour to font, helps in creating a seamless visual message that represents a brand. Bright colours like red and orange convey warmth and safety, while blue is associated with trust and is often used in healthcare. The right graphics can play up colour associations and imply relevance and invoke feelings of reassurance. An interesting study into customer behaviour reveals that colour improves brand recognition by up to 80%.
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