Customer Relationship Management or CRM is a mandatory modern function that can not only organize and systematically store data in consolidated centres, allowing common access to different departments, ensuring seamless operation. CRM can help in tracking past, existing and prospective customer interactions, analysing patterns and modifying strategy guided by insights.
Good CRM software can store a great number of data, unlocking endless possibilities like intuitive and predictive service and support, once integrated with other functions. It further enables a personalized experience for each customer, which makes them feel valued, cutting you way ahead of competitors.
.png)
