If your website is the first point or contact or touch point for your customers, your domain name is as important as a great and distinctive signage. A custom domain instantly makes a great impression on your customers, even before they visit your website. It encourages traffic and increases visibility.
There are a number of things to be kept in mind while picking a domain name. There are different parts of a domain, namely, TLD or Top Level Domain(.com, .org, .net, etc.), Root Domain(amazon.com) ,Subdomain (www.).
Some of the most common TLDs are dotcom, dotorg and dotnet, which customers deem reliable, subsequently ensuring higher traffic and visibility. Picking a domain name involves research, analysis and strategy, from checking availability, to feasibility.