Packaging is important in today’s time, more than ever, because the pressure to abandon environmentally hazardous packaging techniques is on. Brands have to incorporate socially and ecologically responsible choices in all practices, including packaging. Innovation is the key, so they can upgrade with time, while still keeping it economical, consistent and eye ball grabbing.
Studies suggest that as high as 89% of shoppers stay loyal to brands that share their values. On the flipside, it is a potentially great percentage of customers to loose in case a brand’s practices were conflicting to their ideals.
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