A landing page (LP) is one single stand-alone page, meant to meet a specific goal. It should have a clear message explaining the benefits of the particular action it is promoting, and converting visitors into leads. It should be powerful, precise, aesthetic and unambiguous. It is not a one and done thing by any means. A company can have multiple LPs promoting different things at once. It could be as low as 5 to as high as 15 in one month. The success rate of each need to be monitored and changes need to be made accordingly. It might also be advisable to test them with a focus group before launching, to understand if it is meeting its target and conveying the right message.
Companies are getting innovative with their Landing Pages and trying to make them more interesting and less copy-heavy. According to recent studies, using comprehensive videos instead of copy on LPs can increase conversions by as much as 86%. Also, the number of LPs could make a huge difference to your conversion rate. According to another statistics, Businesses with as high as 40 LPs generate a staggering 12 times more leads than those with lesser number of LPs.Furthermore, brands register a 55% jump in leads after increasing their number of LPs from 10 to 15.
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