Social media is a tool that can be weaponized to boost brand visibility and drive exponential growth. Strategy is a key with a wide variety of social media platforms to choose from, with new ones popping up every day. Facebook and Instagram remain the most popular and coveted platforms. In fact, Facebook Marketplace was created specifically for business and has been a success, supporting and bringing together buyers and sellers.
As of 2020, there are 3.484 social media users across the world, which is a staggering 45% of the global population. Marketers believe that this is a huge opportunity to tap into a deep clientele and create effective communication, capture leads, all by promoting their products, services of brand to their target market on social media platforms. However, in light of recent events and the decline in collective mental healthamong the younger population, as high as 6% of the total users have chosen ‘social media detox’and refrain from using it. So, gimmicky advertising has to be avoided, if a brand wants to succeed.
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