E-commerce websites are different from B2B websites, both structurally and functionally. They are critical, and sometimes the only customer touch points, meant to display products, services, solve queries, etc. Your website should be able to assess customer pain points and successfully solve them, with easy navigation, clear and strategic Call-To-Action buttons, hassle-free shopping experience, multiple payment options, safe and secure gateway, timely updates, accessibility, etc. Visually, it should be uncluttered and have clear focal points, highlight promotions, events, or anything else worth the attention.
One of the most recent trends in website design recognizes the importance of blogs and includes them in the website structure. A study into customer behaviour and online purchase conducted earlier this year revealed that, due to the popularity of blogs and customer’s interests in reading them, Brands that blog generate 67% more leads.
AI chatbots are a smart way of maintaining 24X7 customer service and are a norm in E commerce websites now. Studies have revealed that as high as high as 73% of consumers love a brand if they deem the customer service to be helpful and satisfactory.
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