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Search Engine Optimization

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Effective use of Search Engine Optimization or SEO keywords can lead to higher traffic, better visibility and growth.

SEO or Search Engine Optimization is a great way to gain visibility, a high SERP rank and organic traffic. SEO visibility helps us measure the amount of organic traffic that a website gets, thereby showing the effectiveness of the SEO techniques used. The SEO trends keep changing the search page algorithm changes. Therefore, it is important to keep customizing your content according to the latest trends to ensure higher ranking.

According to a 2019 study, 81% of shoppers conduct online research before making big purchases. Proper SEO techniques can unsure your store or website shows up on top of the SERP whenever a search using the relevant keywords is entered.  It is also interesting to know that the website on the first page of the Google SERP manage to get as high 32.5 % of the total clicks.

Is SEO still as important in 2020?

SEO trends keep changing, keeping up with the Google search algorithms. Employing proper SEO techniques and using well-researched and relevant keywords can get your website a high SERP rank with increased visibility and organic traffic. While paid marketing is important, SEO, as of now, is mandatory and shows great results. Especially, in case of local marketing, not making an SEO friendly website could lead to losing customers by the hundreds.

What are some of the latest SEO trends?

Search Engine Optimization
  • Authoritativeness, Trustworthiness and Expertise of website
  • Unique and exhaustive content
  • Link building and Brand building
  • Focus on programming and algorithm changes
  • Website UX
  • More structured data

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