Website Analysis And Reporting

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Website analytics generate insights that help measure KPIs,identify lags and make necessary improvements

Website performance metrics are important in identifying if it is achieving the short-term and long term goals it is supposed to. It covers everything from website loading speed to other functions that have a hand in user experience and customer satisfaction. Website analysis and reporting are part of maintenance activities, which help monitor goal achievement, spot failures and make custom modifications to improve overall performance and user experience.

As insignificant as it might seem, website loading speed plays a huge part in customer satisfaction and retention. Slow site loading speedcan also negatively affect your SERP rankings. Survey shows that even a mere 2-second delay in load time heightens chances of your audiences leaving by an 87%.It is probable that these visitors will never return to your website, and even share their ‘bad’ experience among family and peers, taking other potential customer with them.

How often is it advisable to do Web analysis and reporting?

Website analysis and reporting are a continuous process, part of site maintenance. There are different kinds of insights that can be generated, depending upon the time. Short term analysis, done every week or monthcan help understand the general website health, traffic and conversion trends. While long termstrategy success or failureneed in-depth bi-yearly or annual monitoring, to check success, determine failure and make necessary amends.

What are the best practices for the same ?

Website Analysis And Reporting
  • Have specific goals
  • Focus on the right details
  • Study trends closely and monitor changes
  • Let decision making be data driven
  • Be slow to conclude but quick to adapt
  • Communicate clearly

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