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Google Marketing

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Well targeted marketing on Google can increase visibility, recognition, gain higher traffic and conversion

Google marketing is a must in today’s competitive marketplace, to gain visibility and traffic. Google has a number of services that helps brands advertise their services and brands. There are powerful and effective analytical tools that help measure the success of advertising efforts, ad click-rates, conversion, traffic and other important details. These tools are helpful in guiding decision making and resource allocation.

Google Analytics is perhaps the most significant function of Google Ads platform. Promotion and marketing efforts in isolation, without any understanding of the success and failure of each campaign leads to resource wastage and branding failure. Data driven advertising can be effective in assuring steady growth and greater visibility. According to a study, data-driven advertisers can see up to 50% growth in online transactions, within just 4-6 weeks. This in turn results in greater ROI, up to 33% , alongside up to 44% drop in cost per action.

What are some of the best Google Marketing Tools?

Google Marketing
  • Google My Business 
  • Google + Business Pages
  • Google Webmaster
  • Google AdWords
  • Google AdWords Keyword Planner
  • Double Click Search by Google

Why is Google Marketing so important?

With the advent of digital marketing, businesses have opened up to a global customer base, where the only thing limiting your success is yourself. Majority of the buyers today carry out an online Search, given their faith in Google, before buying anything at all. Google marketing can turn causal browsers into buyers; connect relevant local customers to your business whenever a search is made, thereby increasing visibility and conversion. Apart from this, when Google recommends your business name or displays it, there is an innate trust attached simply because of the platform. Therefore, although it involves an initial investment, if done strategically, the ROI is many times higher and growth prospects are unprecedented. With the analytical tools and insights, it really is an effective in bringing about growth for brands, in comparatively less time.

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