Lead Generation

Capturing authentic leads is a lot of work, which starts with understanding your target audience and analysing where in the digital space they choose to spend most time. Targeted lead generation can happen across social media platforms such as Facebook, Instagram, Twitter, LinkedIn, on Google Search Pages, Or a myriad of other spaces. Therefore, it is crucial to create proper strategy, to ensure marketing and promotion efforts do not go to waste. With Automation and AI incorporation, functions such as enquiry forms and such can capture leads effectively, manage the data and direct them to marketing team for follow up and nurturing.

A recent study suggests that almost 79% of the top performing companies, both B2B and B2C, are actively engaged in using marketing automation for lead capture. Tracking the behaviour of a customer and directing them to proper landing pages with effective and quick lead capture functions can boost your sales and increase ROI significantly.