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What makes a great Logo?
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- Originality and not derivative ideas, so you stand out.
- Uniqueness, ensuring long-term recognition and instant recall.
- Simplicity, so it can be functionally used across all marketing materials and platforms.
- Relevance to the industry you belong or the niche you want to serve.
- Adaptable, easily translating as well across a billboard as a phone screen.
Why is Logo crucial to branding ?
One of the most iconic logos in the world belongs to Coca-Cola, which is recognized by a staggering 94% of the global population. When your brand identity finds widespread acceptance and recall value, consider half the competition wiped out by default.
The process of making a purchase is often impulsive rather than carefully calculated. Customers are more likely to pick up a product they see a familiar logo on quicker and without other influences. Logos that invoke trust, faith and other positive emotions among your customers prompt impulse buying and generate higher sales.
What are the steps to design a Logo ?
- Analyse the brand and its target audience
- Research competitor logos to ensure uniqueness
- Collaborate to understand and better capture their identity and essence
- Options are always good
- Test the logos with a focus group
- Finalize designs incorporating changes wherever necessary
