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Pay Per Click Management

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Strategic paid marketing can lead to higher conversion and ROI, while optimally allocating budget.

PPC or Pay per Click marketing is one brands often resort to, because the general idea is ‘if it is paid, it should work’. However, PPC involves a lot of insights and research. In the absence of proper strategy, it means wastage of resources, as every click may not lead to conversion.

Search engine advertising is currently one of the most popular forms of PPC, where your website or brand is displayed on top of the Google SERP. According to a study, 64.6% of consumers click on Google ads while shopping online. Needless to say, business owners see this as a great option for marketing their brand and getting authentic traffic.

According to another report, almost 34% of marketers feel PPC is  among the most difficult techniques to utilize effectively, because while it requires huge investment, without strategy, the ROI will not make up for it. Hence, the chances of resource wastage are high, in the absence of proper strategy.

How does PPC work?

Simply put, Pay per Click, as the name suggests, is a technique where you have to pay every time someone clicks on your ad. It is an effective way to ensure a high CTR or Click through Rate, since ads displayed on Google SERP garner trust and inspire traffic. PPC involves bidding on a keyword and the investment you make will not matter, since the ROI make up for it many times over. However, without proper research in relevant keywords to bid on, the budget may be wasted since clicks might not essentially mean conversion.

What are the latest PPC trends to ensure success?

Pay Per Click Management
  • Automation and AI to cut redundancies
  • In-depth research and targeting
  • Lay out a clear strategy
  • Tracking and metrics
  • Look beyond the usual platforms
  • Focus on brand awareness

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