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Email Marketing

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Carefully targeted email marketing efforts turn one-time buyers and casual browsers into loyal customers and increase conversion

Email marketing can be broadly defined as sending emails to a list of prospective customers, as a part of digital marketing promotions. An email copy that has a striking subject line, is crisp, informative and effective, with links to the website or social media pages can increase traffic and conversion, driving revenue and growth.

Recent studies show that properly targeted, designed and executed email campaigns can easily deliver average click-to-open rates of 15-20%. Also, the click-through rate for retail sector emails have been higher in the last year. Therefore, email marketing, if done right, can lead to growth, conversion and traffic.

How to ensure higher open rate for your emails?

Email Marketing
  • Extensive research into product USP
  • Analyse the gap that consumers want filled
  • Construct a subject line that is striking
  • Ensure your mailing list is well-targeted
  • Prepare separate campaigns for separate groups
  • Add proper landing pages
  • Carefully build value proposition
  • Make it responsive and fast

What do you need to make email marketing successful?

Email marketing is not just about sending emails to a list. It starts with understanding customer needs, sourcing authentic leads and making a mailing list with proper updated addresses. If possible, it is better to create multiple campaigns and run A/B testing, to understand which one works better. Sending the best copy with proper landing pages and links is just a part of it. Follow up, regularly appending the mailing list, checking metrics for open rates; click-through, etc. are all part of it.

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