Modern marketing is more about value addition that blatant promotion and brands are producing tons of content by the minute to this end. As such, a proper system that can organize, store, easily manage and publish across multiple platforms is not only helpful, but extremely necessary. Such systems also have metrics in place to analyse published content, their success and engagement rates that can power insights and aid in future content creation.
Content marketing is a huge part of branding today, and can help build brand identity. According to a 2019 study, Brands that blog are likely to generate 67% more leads, and subsequently more revenue.
According to some recent researches, 61% of people prefer buying from companies that deliver unique content, while 82% of consumers are likely to favour a brand over others after reading customized content. Creating unique content involves gaining an understanding of your audience, what they are looking for and what you can offer to them. Informative and authentic content that matches your brand’s personality will create awareness, boost visibility and traffic, increasing conversion.
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