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Website design varies depending on the format of business, industry and type of product or service offered

The design and layout of your website largely depends on the format of your business. A B2B (business to business) website is very different from a B2C (business to customer) or an e-commerce website design. Messing up your website design can negatively impact user experience, traffic and growth. While there are many features that are common to both, some functions are specific to each. B2C websites need payment gateways and subsequent security since they are directly involved in selling products. On the other hand, B2B websites do not have any direct transactions websites, but rather focus on lead capture. As such, they use the website to display important business information and product specification, so interested customers can enquire, for which an enquiry form is a crucial feature.

Current trends in website design make use of automation, which have different functionalities for B2B than in E-commerce websites. While in E-commerce websites, intuitive newsletter signup forms, Chatbots are more common, for B2B, it can be incorporated as EMI calculators, etc., which directly or indirectly impact user experience and customer satisfaction.Also, website content is crucial as, according to a recent study, 90% of B2B buyersagree thatonline contenthas some degree of impact on buying decision.

What are the key practises in B2B website design ?

Website Design & Development
  • Intuitive but simple layout
  • Clear communication and useful information
  • State the product features and benefits
  • SEO optimization for visibility
  • Easy-to-fill follow up form
  • Highlight the important details

What are the main differences between B2B and B2C website design approach ?

The objective of a business should ideally guide its website design. Therefore, the design requirements of B2B vary greatly from B2C, since they are inherently different. It is important to understand that B2C or e-commerce websites directly sell products or services, while B2B websites focus more on lead sourcing and capture. The design elements in each need to be trendy and intuitive that guide visitors around and allow easy navigation. However, while visitors tend to enjoy sticking around longer on E-commerce websites, B2B customer shave specific needs. Therefore, a layout that encourages browsing will increase conversion and basket size in case of a B2C customer, while doing the opposite for a B2B customer, resulting in loss.

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