CORPORATE VIDEO CREATION

A new age, experimental content marketing technique, videos might promote a product, an idea or a brand as a whole, through meaningful and relevant storytelling. It should be consistent with the overall brand image and essence, and can be used to reinstate trust, reflect ideology and raise awareness. If done purposefully and authentically, it can make a lasting impression and influence opinions of the target audience, through recognition and recall.

Many recent studies have revealed that consistent branding across all platforms can increase revenue by up to 23%. Corporate videos, whether directly promoting the brand, spreading relevant information or talking about something completely different, should still feel consistent with the brand tonality and style, while being sincere and meaningful. Reports suggest that 54% of consumers would like to see more video content from brands they support.