Social media is an indispensible part of marketing and a strong social media game can benefit brands greatly. It is a way to constantly remind customers and reinforce brand image. People today spend a massive chunk of their time on social media, so maintaining a steady presence across each is helpful in capturing relevant leads, understanding customer behaviour and buying patterns, building trust and recognition.
According to recent research findings73%, of small businesses find it beneficial to invest in social media marketing as part of their branding efforts. It can greatly boost sales and create an authentic following. However, it is to be done consistently, across all channels, so the brand message is clear and unambiguous. Statistics show that brands with consistent marketing across all social media channels are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. It must also be noted that 86% of consumers were found to prefer an authentic and honest brand personality on social networks.
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